Densely packed with cotton fibers for a premium, luxurious feel.
Copper oxide embedded into the towel kills bacteria to keep things clean and fresh.
Microscopic images show no bacterial growth after three uses.
Made with 100% long-fiber cotton and no dobby to maximize surface area.
A towel that stays cleaner longer means less laundry, less wasted water, and a happier Earth.
Alta is made with 100% cotton infused with copper so that it kills 99% of germs. This includes bacteria that cause must and acne, viruses, and mold.
GSM stands for grams per square meter and it indicates how plush a towel is. Thin, lightweight towels tend to be under 400 GSM. Average-weight towels, like beach towels, are usually 400 - 600 GSM. Any towel above 600 GSM is considered (by the experts, of course) to be a luxury towel. OURA’s Alta towel hits the sweet spot of 650 GSM: it is ultra-absorbent and eternally soft, without being inconveniently thick and dense. In other words, it’s top-quality.
If a towel isn’t absorbent, can you even call it a towel? We made sure Alta soaks up water. Rather than twisting shorter fibers into compact threads that reduce the absorbency, Alta uses zero-twist loops which are far more absorbent and soft. Additionally, we removed the doby (the patterned sections of towels that don’t soak up water) to maximize the available area of the towel. Finally, it’s ultra-plush coming in at 650 GSM.
No! Alta Towels are made with only long-stable cotton. These long staple lengths mean that the towel is extremely resistant to shedding. There’ll be no lint while you dry off!